Why Your Ideas Feel Impossible to Execute
AND WHAT THOSE WHO SUCCEED KNOW THAT YOU DON'T
It’s euphoric when you get an idea and feel that spark.
When you imagine what could be.
How wonderful it would be if you made it happen.
If you started that newsletter. Created that product. Launched that business.
It feels so clear and so possible.
Especially when you live in an age that makes it so easy. You have all the tools at your fingertips. So many others are doing it.
If they can, why can’t I?
You’re high on your idea. Maybe you tell someone, you explore it together, and it feels encouraging. Hopeful. And that amplifies the high.
Every now and then, you see something that feels inspiring… someone who ‘made it’ talks to you from ‘the other side’, making it feel even more possible.
And in those moments, it feels real.
That’s when it also feels easy to start.
There’s so little resistance in that moment that…
You start.
You create the account. You write your first post. Start studying the tools. Learning from the pros.
All that creative energy you’ve been holding back finally has your permission to flow freely into your work.
You’re creating the content. You give it your all.
And sooner or later… it hits you.
The uncomfortable parts.
You feel how much harder it is to live the daily reality of it.
How much more there is to it than you thought.
How much you don’t know that seems necessary to know.
The euphoric phase is over.
It’s as if you were flying through the air, then dropped into water, and now you’re trying to run in it.
Have you ever tried to run in water??
Hard.
Now you’re learning that it won’t happen easily or immediately. It won’t happen as fast and frictionless as it happens in your head.
This doesn’t make the possibility any less possible. It’s simply a stage in creation. But you hit the reality of what it actually takes to bring that idea down.
And you can only succeed if you’re willing to stay in that water long enough to learn how to run in it. Even when it’s hard.
And that’s where many people stop.
Not because they can’t access the know-how and tools.
They don’t like how hard it feels. How slow, invisible, uncelebrated, unrecognized, unexciting … compared to the euphoric flight of the initial idea.
So they shoot back up to the sky.
And they can live up there for a long, long, long, long time.
Sometimes they feel the energy rise again, so they try again, jump back down, hit that same density, it’s still too much, and they float back up.
The ideation never stops.
But over time, whenever they look down at the water, they remember the struggle and don’t even try.
“Maybe I’m not meant to be an entrepreneur.”
That’s how they stay dreamers.
But if you can stand there, in the middle of what’s hard, you’re in the midst of double-creation. You’re creating something you haven’t created before, and you’re creating someone you haven’t been before … the person who is able to create it.
If you haven’t been able to create it yet, there’s a reason. And that reason is that you haven’t learned how to run in that water.
Yet.
This newsletter is for those who are learning to run in the water.
Klára
The "euphoric flight" of the idea to the difficulty of "running in water"... that's the great filter. People think they can just wade through it purely on motivation. But that doesn't work.
And yes, the real creation isn't just the work itself, but the person you must become to be able to create that work.
An insightful, necessary read!
You really have to know why you pursue the idea all the way through. It’s so easy to fall into the trap that your ideas don’t matter, that you should just abandon them. But having the strength and conviction, as you said, to push through is what will lead you to the life you want to live.